marieclaire - Che forma hanno le nostre tavole - MC Bistrot 2023
3 December 2023 – Grand Hotel et de Milan (Via Alessandro Manzoni, 29)
Made in Fornace: Crafting Timeless Heirlooms
On December 3, 2023, the elegant Grand Hotel et de Milan hosted an intimate gathering that celebrated the artistry and innovation behind Made in Fornace. The event brought together creative minds and design enthusiasts, offering insights into the brand’s unique approach to ceramic artistry.
A Meeting of Minds
The evening featured a stimulating dialogue between:
- Fabrizia Mirabella, Managing Editor of Marieclaire.it
- Luca Lanzoni, Digital Creative Director at Hearst Italia
- Elena Pelosi, designer and partner in Made in Fornace
- Stefano Aschieri and Simone Bonanni, Owner & Co-Founders and Design Director of WEED’D
Inspirations and Techniques
Luca Lanzoni shared his creative process, describing how a simple square motif becomes the foundation for diverse patterns and geometries in Made in Fornace objects. “It creates different patterns, geometries, geographies in which everyone reads what they want,” he explained.
Elena Pelosi, focusing on materiality and tactility, aims to transcend traditional craftsmanship. Her goal is to create pieces that are “a very strong concept, to go beyond pure craftsmanship and cross over into collectible design.”
A Legacy of Craftsmanship
Made in Fornace’s creations are born in the historic Curti Furnace, Milan’s oldest kiln and a place of profound artistic inspiration. This ‘magical genius loci’ infuses each piece with a sense of history and timeless elegance.
Join us in celebrating the fusion of traditional techniques and contemporary design that defines Made in Fornace’s unique collection of ceramic heirlooms.