Zara, Arc de Triomphe

,

Zara Italia (Inditex) · Zara, Corso Vittorio Emanuele, Milan · 2017

Arc de Triomphe for Zara: mannequins arranged on a green tubular structure inside the store
Mannequins in black tailoring under a gold ceiling, Zara “Arc de Triomphe” installation.

CLIENT: Zara Italia (Inditex)
WHEN: 2017
WHERE: Zara, Corso Vittorio Emanuele, Milan
COLLAB: Matteo Thun & Partners

For Zara, the elegant foyer of one of the largest European cinemas of the 1930s becomes a flexible stage for mannequins, with a visual link between the original and the contemporary layout that keeps the emotional atmosphere of the historic space.

Developed by Elena Pelosi as Creative Director at Matteo Thun & Partners. · More on matteothun.com

For commissions and collaborations with brands, spaces and institutions, please email studio@elenapelosi.com.