Retail system, BENETTON

COLLAB: a project by Matteo Thun & partners
CLIENT: Benetton
WHEN: 2012 – mockup
WHERE: Verona (IT)

1- THE BENETTON PIAZZA CONCEPT: THE CREATION OF A SEAMLESSLY FLUID AMBIENCE  FOR PLEASURABLE SHOPPING AND SOCIALISING.  SIMPLE AND FLEXIBLE LAYOUT ORGANISATION 
2- SENSORIALITY: FEELING OF THE SPACE 
3- THE WALL: THE PRODUCT IS ALWAYS THE HERO 
4- PLAYFUL, UNEXPECTED, DYNAMIC COLORS 
5- BRAND IDENTITY: THE FURNITURE SYSTEM 
6- “DO THE RIGHT THING”: THE ECO STORE (BEES®


(more on www.matteothun.com)