Benetton Retail System
Benetton Group · Verona · 2012
CLIENT: Benetton Group
WHEN: 2012
WHERE: Verona
COLLAB: Matteo Thun & Partners
A retail system for Benetton developed by Matteo Thun & Partners, built as a mock-up in Verona in 2012.
The Benetton Piazza concept creates a fluid space for shopping and socialising, with a simple, flexible layout. It works on the feeling of the space, on walls where the product is always the hero, on playful, unexpected colours and on a furniture system that carries the brand identity, up to the eco store “Do the right thing”.
Developed by Elena Pelosi as Creative Director at Matteo Thun & Partners.
For commissions and collaborations with brands, spaces and institutions, please email studio@elenapelosi.com.
