Our Common Future

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Florim · Peggy Guggenheim Collection, Venice · June 2022

Our Common Future, Guggenheim: printed cards on a white round table
Our Common Future, Guggenheim: round dinner table set on a terrace overlooking Venice

CLIENT: Florim
WHEN: June 2022
WHERE: Peggy Guggenheim Collection, Venice
COLLAB: Lombardini22

For “Our Common Future – Spreading the Sustainable Circles”, the first edition of the event organised by Florim Ceramiche with Lombardini22 and the Peggy Guggenheim Collection, Elena Pelosi Studio created the event identity, art direction, communication, graphic design and styling.

The concept, The Stone in Water, starts from motivation as the force that leads to action: a stone has to be thrown for things to happen, and its waves keep spreading through the water. An image of how sustainable choices propagate, looking at the future with awareness and optimism.

For commissions and collaborations with brands, spaces and institutions, please email studio@elenapelosi.com.

Our Common Future, Guggenheim: event card resting on a transparent chairOur Common Future, Guggenheim: hands holding the event programme with speaker portraitsOur Common Future, Guggenheim: printed cards on a white round tableOur Common Future, Guggenheim: event logotype on a pale circular graphicOur Common Future, Guggenheim: view of the Grand Canal and the Accademia bridgeOur Common Future, Guggenheim: board with the table setting and wildflower arrangementsOur Common Future, Guggenheim: round dinner table set on a terrace overlooking VeniceOur Common Future, Guggenheim: place setting with a silver charger and the printed menuOur Common Future, Guggenheim: terrace above the Grand Canal at dusk