Sala Quadri

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Fondazione Zegna · Valdilana, Biella · 2023

Perspective of the Sala quadri gallery at Fondazione Zegna, with rust velvet sofas, rugs and painted panels along the walls.
Sala quadri at Fondazione Zegna: rust velvet modular sofas and low round tables beneath large painted panels, interior design by Elena Pelosi.

CLIENT: Fondazione Zegna
WHEN: 2023
WHERE: Valdilana, Biella

For “The Road to Tomorrow”, Zegna’s Global Retail Convention, Elena Pelosi Studio designed the interiors and furnishings of the Sala Quadri, the Painting Room of Fondazione Zegna.

The concept draws on Zegna’s “Follow the Path” campaign, which celebrates Route 232 and the family’s values. The room becomes a gallery with lounge areas and gardens of native plants – rhododendrons, mountain pines, camphor trees – and sustainable materials that speak of the brand’s environmental commitment.

Coloured light from the windows, the scent of wood and a palette of earthy neutrals, sand, terracotta and clay set the room in tune with Pistoletto’s paintings. The flexible setup hosts reception, workshops and meetings in a calm, minimal atmosphere.

Team: Elena Pelosi, Virginia Urro · Green: Vittorio Peretto · Photo: Andrea Patruno · Thanks to Gallotti&Radice (sofas), Mingardo (tables), Davide Groppi (lamps) · © Fondazione Zegna

For commissions and collaborations with brands, spaces and institutions, please email studio@elenapelosi.com.

Wide view of the Sala quadri at Fondazione Zegna, a long hall with rust sofas and a landscape painting at the far end.Perspective of the Sala quadri gallery at Fondazione Zegna, with rust velvet sofas, rugs and painted panels along the walls.Sunlit loggia beside the Sala quadri at Fondazione Zegna, with tall windows along the facade.Detail of a rust velvet sofa and a dark round table in the Sala quadri, Fondazione Zegna, interior design by Elena Pelosi.Rust velvet daybed in the Sala quadri at Fondazione Zegna, with painted panels lining the hall.Rust velvet sofa beneath a large painted panel in the Sala quadri at Fondazione Zegna.Sala quadri at Fondazione Zegna with groups of rust sofas, plants and rugs along the painted gallery.Colour palette for the Sala quadri at Fondazione Zegna: woven fabric, brown, sand, leaf green, terracotta and olive swatches.Material board for the Sala quadri at Fondazione Zegna, with textiles, wood samples, a juniper branch and a menswear look.Moodboard for the Sala quadri at Fondazione Zegna, with low modular sofas, arched interiors and menswear references.