AXENT Catalogues

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AXENT · Milan and Shanghai · 2016–2017

Axent catalogue spread on the brand’s European cultural references, concept and art direction by Elena Pelosi.
Axent catalogue spread pairing Western lettering with Chinese aesthetics, concept and art direction by Elena Pelosi.

CLIENT: AXENT
WHEN: 2016–2017
WHERE: Milan and Shanghai
COLLAB: Matteo Thun, Antonio Rodriguez (Matteo Thun & Partners)

Catalogue concept, identity and art direction for Axent, a bathroom brand between European and Chinese culture, whose products are designed by Matteo Thun & Antonio Rodriguez.

Developed by Elena Pelosi as Creative Director at Matteo Thun & Partners.

For commissions and collaborations with brands, spaces and institutions, please email studio@elenapelosi.com.

Axent Bathrooms catalogues: business cards and folder with the Axent logoAxent catalogue spread on the brand’s European cultural references, concept and art direction by Elena Pelosi.Axent Bathrooms catalogues: woman in a linen robe in slatted lightAxent Bathrooms catalogues: page with leaf shadows over linen and a bilingual quoteAxent Bathrooms catalogues: mood page with water, a figure floating and green stoneAxent Bathrooms catalogues: two freestanding washbasins against book-matched marbleAxent Bathrooms catalogues: pedestal washbasin and round mirror between linen curtainsAxent Bathrooms catalogues: page with wood veneer, veined marble and a walking figureAxent Bathrooms catalogues: page with a marble shower enclosure and a floor lampAxent Bathrooms catalogues: page with a vanity unit, clothes rail and double washbasinsAxent Bathrooms catalogues: brand stationery with letterhead, business cards and a fragrance bottle