NIVEA Retail System

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NIVEA (Beiersdorf) · Rome · 2016

Retail system for NIVEA: product under a glass cloche on an oak display
Retail system for NIVEA: shopfront with blue awnings and the NIVEA sign

CLIENT: NIVEA (Beiersdorf)
WHEN: 2016
WHERE: Rome
COLLAB: Matteo Thun & Partners

A retail system for NIVEA – packaging, interiors and a model for a new retail corporate manual – built on a simple, clear concept that reflects the values of the brand: warm, cosy and grounded in memory.

Developed by Elena Pelosi as Creative Director at Matteo Thun & Partners. · More on matteothun.com

For commissions and collaborations with brands, spaces and institutions, please email studio@elenapelosi.com.

Press coverage

Retail system for NIVEA: shopfront with arched windows and blue awningsRetail system for NIVEA: store interior with product shelving, oak tables and a blue rugRetail system for NIVEA: product display with ingredient lettering and glass clochesRetail system for NIVEA: product under a glass cloche on an oak displayRetail system for NIVEA: store with oak display units and wall shelvingRetail system for NIVEA: overview of the store with central oak tablesRetail system for NIVEA: wall display and a beauty station with a ring lightRetail system for NIVEA: treatment room with a beauty bed and oak cabinetry