L’essenza del tempo

Braulio (Campari Group) · Bormio and Milan · 2022–2023

L'essenza del tempo for Braulio: Braulio bottle beside the terracotta disc with dark beads

CLIENT: Braulio (Campari Group)
WHEN: 2022–2023
WHERE: Bormio and Milan

For the rebranding of Braulio (Campari Group), Elena Pelosi designed L’essenza del tempo, a ceramic limited edition and social campaign on the passage of time.

Following the brand’s new philosophy – “Only by slowing down you can fully appreciate a moment and make it unforgettable” – the object is a perpetual calendar in an edition of 15, made partly with wild clay collected where Braulio’s herbs, roots and berries are selected: a way to share the inner spirit of the mountains.

For commissions and collaborations with brands, spaces and institutions, please email studio@elenapelosi.com.

L'essenza del tempo for Braulio: mountain landscape with the line 'dalla sua terra, i suoi profumi, le sue botaniche'L'essenza del tempo for Braulio: two people with binoculars on a mountain trail©braulio©braulioL'essenza del tempo for Braulio: Braulio bottle on a wooden palette with dried botanicalsL'essenza del tempo for Braulio: terracotta disc on the workbench with a set square and toolsL'essenza del tempo for Braulio: terracotta disc with numbered dimples and a seed sachetL'essenza del tempo for Braulio: Braulio envelope and Elena Pelosi seal on terracotta fabricL'essenza del tempo for Braulio: Braulio bottle beside the terracotta disc with dark beadsL'essenza del tempo for Braulio: close-up of the terracotta disc with numerals, dimples and dark beads