Effebiquattro Brand Image

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Effebiquattro Milano · 2023

Effebiquattro Milano catalogues showing doors and interiors, new brand image and art direction by Elena Pelosi.
Material board for the Effebiquattro brand image: wood samples, cane, fabrics and a handle in an acrylic tray.

CLIENT: Effebiquattro Milano
WHEN: 2023

For the 50th anniversary of Effebiquattro Milano, maker of interior doors and furnishing solutions, Elena Pelosi Studio developed the renewal of the brand image and tone of voice, in line with the new artistic direction of Matteo Thun and Antonio Rodriguez and the new product lines.

The brand’s history and values stay; the way they are told changes. The new image is built on four themes: materiality, sustainability, tactility and expertise in real wood; Made in Italy, tradition, family and history; tailoring, personal service and care; industrial production, technology, patents and reliability.

For commissions and collaborations with brands, spaces and institutions, please email studio@elenapelosi.com.

Press coverage

Effebiquattro Milano catalogues showing doors and interiors, new brand image and art direction by Elena Pelosi.Effebiquattro Milano brand image: two printed brochures on a grey surfaceMaterial board for the Effebiquattro brand image: wood samples, cane, fabrics and a handle in an acrylic tray.Effebiquattro Milano brand image: hand holding a canvas tote bag with the new logoEffebiquattro Milano brand image: stationery set with letterheads, envelopes and business cardsEffebiquattro Milano brand image: Effebiquattro Milano logo embossed on textured paperEffebiquattro Milano brand image: diagram of the customer journey from showroom to catalogueEffebiquattro Milano brand image: mood page with wood grain, olive leaves and a pine forestEffebiquattro Milano brand image: mood page of textures, ceramics, doors and seatingEffebiquattro Milano brand image: brown box with the logo on fluted blue glassEffebiquattro Milano brand image: materials wall with wood and glass samples