Hearst Italia - Hearst Italia & Bvlgari together to celebrate the "Serpenti" icon with Harper's Bazaar on a worldwide scale

Bvlgari joins forces with Hearst Italia and Harper’s Bazaar for an innovative campaign that celebrates the iconic and unmistakable “Serpenti” collection – of the Roman Maison – through an international creative and communication project. 

The initiative, born in Italy, extends on a global scale, involving seven international editions of Harper’s Bazaar: Japan (19/01/25), Korea (21/01/25), France (23/01/25), India (23/01/25), Middle East (01/02/25), United States (04/02/25) and Italy with the issue on newsstands on February 6.  The heart of the project is a special gatefold that, when opening the magazine, reveals a collector’s insert that celebrates the union between art and fine jewelry, centered around the concept of “AI” not intended as “Artificial Intelligence”, but rather in the sense of extraordinary “Artisan Intelligence“.
The physical artwork celebrates craftsmanship of Ceramic artist Elena Pelosi, whose nuanced work with different clays marks the backdrop of the collection.

Milan, February 5, 2025.